Since 1999, Authentic Hardwood Flooring has delivered craftsmanship without compromise. We assign a project manager, show up prepared, communicate clearly, and follow a proven process that protects your home and your peace of mind.
You don’t just get a floor. You get our word.
We treat your home with pride and respect–as if it was our own.
Craftsmanship Without Compromise
Premium materials. Proven methods. Every detail done with intention.
Professionalism That Delivers
Respectful crews, clean job sites, and steady communication from start to finish.
A Team You Know and Trust
Your project is handled by trained, full‑time professionals who take pride in their work.
Expert Guidance, Early On
A 30‑minute conversation can save your entire project and your budget. We help you make smart decisions before you order anything.
Built to Be Referred
Most of our work comes from homeowners, designers, and builders who’ve seen the difference firsthand and referred us to friends.
Why You Need To Choose Us
For over 25 years, we've delivered craftsmanship without compromise throughout Metro Atlanta. Let us do the same for you.
Before you choose materials or lock into timelines, talk to us.
We help you avoid costly mistakes and protect your investment from day one.
The work begins long before a single board is laid. Our team starts by understanding every detail of your space, so the project runs smoothly, without surprises or stress.
We use precise, industry-leading measurement tools to map each angle of the room, ensuring the plan is accurate before any materials are ordered. When it’s time to prepare your home, we protect the areas not being touched—durable floor coverings in halls and adjacent rooms, careful plastic wrapping around kitchen cabinets, built-ins, and other sensitive surfaces —and we cover HVAC systems with our filters so dust doesn’t circulate throughout your house.
We know having a major project in your home can feel disruptive, so we approach every step with respect and intention. Doors are secured as the team moves in and out, communication stays steady, and the space is kept as orderly as possible. Any dust or debris created during the process is cleaned before we leave for the day.
Every phase is planned, deliberate, and executed with care. When our team arrives on site, you can trust that the work will follow a clear, proven process from start to finish—because quality isn’t just in the final result. It’s in everything that leads up to it.
Don’t just take our word for it, read our Google reviews for what our clients said about our work.
Michael Keroack started Authentic Hardwood Flooring with a simple belief:
Doing the right thing, even when it affects our bottom line.
He built systems.
He built standards.
He built leaders.
He believes that if you take care of your employees, they’ll take care of your clients.
Today, Michael focuses on stewarding a culture where the work matters, the people take pride, and the customer feels it at every step. This is his life’s work.
“We don’t cut corners. We don’t hide mistakes. We lead with pride, and we stand behind what we build.” — Michael Keroack
What drives us to be different from other companies.
Integrity in Every Decision
Earned Trust Over Empty Promises
Pride in the Process
Respect for the Customer and the Home
Do the Right Thing Even When it's Hard
Leadership is a Daily Choice
A learning experience for design and building professionals who want to get flooring right — every time.
The Authentic Hardwood Flooring Lunch & Learn Series is our ongoing educational program created specifically for interior designers, realtors, and custom home builders who want deeper flooring expertise. These sessions go beyond product talk — they uncover the “what you don’t know” that often leads to callbacks, delays, and preventable issues in the field.
Each session is built around real‑world scenarios, practical insights, and the craftsmanship‑driven standards we use every day. From understanding moisture and subfloor requirements to choosing the right product for the right environment, the Authentic Hardwood Flooring Lunch & Learn Series equips you with the knowledge to make confident recommendations and protect your clients’ investment.
You’ll learn how to avoid the most common flooring problems, how to spot red flags before they become expensive fixes, and how to guide homeowners toward solutions that actually fit their lifestyle and home conditions. It’s the kind of information that elevates your expertise — and sets you apart as a trusted advisor.
Good flooring decisions start with good information. The Authentic Hardwood Flooring Lunch & Learn Series gives you the clarity, confidence, and practical know‑how to deliver better outcomes on every project.
Our Featured Brands
Our Service Locations
Proudly serving homeowners in the following Atlanta metro areas
- Milton
- Norcross
- Peachtree City
- Peachtree Corners
- Roswell
- Sandy Springs
- Smyrna
- Stone Mountain
- Sugar Hill
- Suwanee
- Tucker
- Vinings
- Surrounding Areas
