Authentic Hardwood Flooring
FloorPro Lunch Series
A hands‑on lunch‑and‑learn series that reveals the hidden issues, smart solutions, and real‑world insights every project professional should know.
A professional education series for interior designers, realtors, and custom home builders who want to make smarter flooring decisions.
The FloorPro Lunch Series is Authentic Hardwood Flooring’s signature learning experience — a practical, real‑world training program designed to elevate the flooring knowledge of the professionals who influence, specify, and guide homeowners every day. These sessions go beyond surface‑level product talk. They uncover the “what you don’t know” that often leads to callbacks, delays, and preventable flooring failures.
Whether you’re designing a home, selling one, or building it from the ground up, the FloorPro Lunch Series gives you the clarity and confidence to make informed decisions that protect your clients, your reputation, and your bottom line.
Flooring is one of the most misunderstood parts of the home — and one of the most expensive to fix when something goes wrong. Moisture issues, subfloor problems, incorrect product selection, and installation shortcuts can all lead to costly callbacks and frustrated clients.
The FloorPro Lunch Series was created to solve that problem.
We bring decades of hands‑on experience directly to the professionals who need it most, offering practical education that helps you:
Avoid the most common flooring mistakes
Understand the “why” behind proper installation and product selection
Identify red flags before they become expensive issues
Communicate confidently with clients about flooring options
Protect your projects from preventable failures
This is not a sales pitch. It’s real education, grounded in real craftsmanship.
For anyone who wants to avoid common flooring issues and make smarter, more confident decisions.
Design-Build Remodel Firms
Get the flooring knowledge your teams need to keep projects running smoothly from demo to final walkthrough. Learn how to choose the right materials for each space, avoid moisture and subfloor issues, and prevent the installation mistakes that lead to delays, callbacks, and frustrated clients. The result: cleaner workflows, better communication, and more predictable outcomes on every remodel.
Interior Designers
Learn how different flooring types behave in real homes, how lighting affects stain choices, and how to specify products that match both the design vision and the homeowner’s lifestyle.
Realtors
Gain the insight to guide buyers and sellers with confidence — from understanding what floors can be refinished to spotting hidden issues before they derail a sale.
Custom Home Builders
Strengthen your process, reduce callbacks, and ensure your flooring selections and installation timelines align with best practices and long‑term performance.
Homeowners
Get clear, practical guidance on choosing the right flooring for your home, understanding maintenance needs, and avoiding the common issues that lead to costly repairs. Whether you’re renovating, building, or simply exploring options, you’ll walk away with the knowledge to make confident, informed decisions.
The FloorPro Lunch Series is a complimentary monthly lunch-and-learn program provided by Authentic Hardwood Flooring to ensure your next flooring project goes as smoothly as possible, even if you don’t use us.
Come for the food, leave with real-world flooring insights
