If you’re a homeowner in the Atlanta metro area, deciding who to trust with the installation of your new hardwood flooring is an important decision. Authentic Hardwood Flooring has been proudly serving homeowners throughout the region for over 20+ years, and we are proud of our reputation for providing quality flooring services and products that can help turn any home into a luxurious oasis.
From Alpharetta to Norcross, Marietta to Suwanee, experience the difference that the team at Authentic Hardwood makes as our professionals transform your home with elegant and durable hardwood flooring that will last for many years.
We proudly serve homeowners in: Marietta, Smyrna, Vinings, Chamblee, Decatur, Tucker, Cumming, Alpharetta, Atlanta, Dunwoody, Roswell, Sandy Springs, Buford, Duluth, Lilburn, Norcross, Suwanee and surrounding areas.
When you’re looking for the absolute best in custom hardwood flooring, Authentic Hardwood Flooring is your number one choice. With over 30 years’ experience in honing their craft, you can be sure that when you hire us for a job, we’ll deliver nothing short of exceptional quality and attention to detail.
Dependability is a cornerstone of our business, so regardless of the size or complexity of your project, you can trust us to provide reliable service. Our hardwood flooring professionals have received comprehensive training and many of them have been with us for over a decade. This experience gives them the confidence and skill to tackle your custom project with finesse and precision. Looking for beautiful results? Look no further than Authentic Hardwood Flooring!
Michael Keroack, the founder and owner of Authentic Hardwood Flooring, has always had a passion for hardwood flooring. He first began his career in hardwood flooring installation in Hartford, CT back in 1986 at just 18 years old.
After nearly a decade of honing his craft, Michael moved to Atlanta where he continued to gain experience within the industry until he eventually opened Authentic Hardwood Flooring in 1999. Although Michael’s work keeps him busy, he and his wife Peggy also find time to travel and attend their favorite sporting events together, eagerly cheering on the Dallas Cowboys and the Boston Red Sox.
When they aren’t on the road, Michael can be found spending quality time with family – joining his brother once a year for an annual snowmobiling trip to northern Maine and Quebec Canada.
For many years, the two have braved the cold to travel to “lumber land,” and Michael plans to keep this tradition alive for as long as possible.
Buddy started with AHF in 2020. His duties include day-to-day office operations, marketing initiatives, advertising, sales training, and administrative duties. Buddy also works directly with AHF’s customers, setting appointments, estimating, sales, and follow-up. Buddy has been in the home services industry since 2006 and very much enjoys working with customers to help them improve their homes and the smiles that go with it. Buddy enjoys spending time with family and friends. His hobbies include traveling, shooting pool, going to the movies, and spending quality time with his partner.
Michael started installing and refinishing floors for Authentic Hardwood Flooring in 2004, then was promoted to Direction of Operations in 2015. Michael manages day-to-day production and job scheduling for up to 8 crews at any given time. He is also responsible for job costing and all material orders, including all hardwood flooring, LVP, engineered flooring, and supplies. Michael works with all of AHF’s remodelers and designers, which includes trade walks, estimating, and relationship building. Michael is the father of 3 – daughters Makayla, Alaura, and son Jakob. He enjoys spending time fishing, swimming, and camping with his children.
Born and raised in Metro Atlanta, Ryan has been in sales for seven years in the remodel industry. Currently living in Buckhead, He is married and during his free time loves to play golf, go out on the lake, try new restaurants and go to all types of sporting events. Ryan’s main focus with Authentic Hardwood Flooring will be to consult homeowners on their options while in the home as well as bring in new business with local remodelers.
Rudy started working as an installer for Authentic Hardwood Flooring in 2015. His over 10 years’ experience quickly moved Rudy into a foreman position and then recently into his current roll at Quality Control Manager. Rudy works daily with almost every residential customer and our design remodel companies to ensure our top-quality standards and requirements are met. Rudy has been married for over 21 years with 3 beautiful and very active boys. He enjoys spending time with his immediate family here in Atlanta as well as his extended family in Oklahoma. When vacation time comes around, you’ll find Rudy, his wife and boys on a beach somewhere in Florida sunning and having fun!
Michael owes many thanks to his mentors and supporters as he continues to expand Authentic Hardwood Flooring. Over the years, Bruce Daigle, Hal McNeely, Michael Tedder, Charles and Kris Whited, Dan Zimmerman, Jeff and Bill Rutledge have provided invaluable guidance to help him get his business off the ground.
He is also incredibly fortunate to have Clark Harris in his corner, who has continuously enabled further success for the company through his expertise. You can rest assured that when you walk into business with Michael at Authentic Hardwood Flooring, you receive a first-class experience with a network of dedicated professionals. Thank you to all those listed here for their incredible support!
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