About Us

About us

Authentic Hardwood Flooring Team

The Premier Flooring Contractor Serving the Atlanta Metro Area

Authentic Hardwood Flooring is a custom hardwood floor installation and refinishing contractor based in the Atlanta metro area. Michael Keroack, founder and owner of Authentic Hardwood Flooring, is equipped with over 30 years’ experience in custom hardwood flooring and has built his business on the pillars of quality craftsmanship, attention to detail, and a team of trusted experts. No matter how big or small the project, we guarantee our clients quality work by a dependable company.

Quality Craftsmanship

At Authentic Hardwood Flooring, we’ve maintained a reputation for providing stunning hardwood flooring solutions that are superior to what you’ll find with another flooring contractor in the Atlanta metro area. We use only top-quality products along with tried and true installation equipment and methods to ensure lasting results that our customers truly love. Indeed, everything from the premium hardwood species and finishing products we’ve curated to the measuring and hardwood floor sanding equipment we use reflects our commitment to uphold the highest levels of quality craftsmanship.

Attention to Detail

As your flooring contractor, we will provide a detailed consultation during which we’ll learn what you want and explain exactly how the process will work. We offer fair, straightforward pricing and complete transparency, so you’ll know exactly what is going to happen and when. We’ve carefully honed our process to ensure every detail of a hardwood flooring installation is accounted for, which allows us to work efficiently while ensuring every aspect of a project is completed in accordance with our high standards.

Team of Experts

What truly sets us apart from other flooring contractors in the area is our team of dedicated hardwood flooring professionals. Our crew isn’t a mismatched collection of subcontractors with varying levels of skill and experience. Rather, every member of our team has undergone extensive training, giving them the ability to perform custom flooring work the right way. In fact, many of our team members have been working with us for more than 15 years, so you can rest easy knowing that, when you partner with us, your project is in the hands of professionals who are truly masters of their craft.

Contact Authentic Hardwood Flooring today to schedule a consultation at your home. You’ll soon see what makes us the most trusted flooring contractor serving the Atlanta metro area in Georgia.

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who we are

  • Skilled, trustworthy craftsmen trained the Authentic Hardwood way
  • Consistent and dependable
  • Experts in hardwood flooring installation and finishing, with a passion for our craft
  • Highly trained in standard and unconventional, European finishes
New hardwood Floors

who we are not

  • A group of mismatched subcontractors
  • Simple flooring installation workers, ordering sub-par wood and installing only prefinished planks
  • Unskilled laborers, trained only to read the instructions on a box of hardwood
Professional Hardwood Floor refinishing

Authentic Hardwood is proud to serve the following areas: Atlanta, Alpharetta, Brookhaven, Sandy Springs, Dunwoody, in addition to most of the North Atlanta areas in between. If you appreciate quality craftsmanship from trustworthy experts, call us for a consultation and a free in-home quote. 

Meet Our Owner and Founder

Michael Keroack, founder and owner of Authentic Hardwood Hardwood Flooring, began his career in hardwood flooring installation in Hartford, CT in 1986 when he was 18 years old. In 1995, he moved to Atlanta where he continued to develop his skills in the flooring trade. Four years later, after working for a small flooring company, getting settled in Atlanta, and growing his connections within the industry, Michael Keroack opened Authentic Hardwood Flooring in 1999. Michael and his wife Peggy enjoy traveling to see their favorite sports teams, which include the Dallas Cowboys and the Boston Red Sox. Michael also enjoys spending time with family and annually makes the trek to northern Maine and Quebec Canada for a snowmobiling trip with his brother.

For fifteen years, the two have braved the cold to travel to “lumber land,” and Michael plans to keep this tradition alive for as long as possible.


Michael Keroack Michael Keroack


Special Thanks

Michael is very thankful to the following people who helped him start and build his career in the flooring industry: Bruce Daigle, Hal McNeely, Michael Tedder, Charles and Kris Whited, Dan Zimmerman, Jeff and Bill Rutledge. Michael is also appreciative of Clark Harris who has helped him provide continued growth and success for Authentic Hardwood Flooring over the years.