Authentic Hardwood Flooring

About Us

Who We Serve

Hardwood Flooring Installation And Refinishing Expert

If you’re a homeowner in the Atlanta metro area, deciding who to trust with the installation of your new hardwood flooring is an important decision. Authentic Hardwood Flooring has been proudly serving homeowners throughout the region for over 20+ years, and we are proud of our reputation for providing quality flooring services and products that can help turn any home into a luxurious oasis.

From Alpharetta to Norcross, Marietta to Suwanee, experience the difference that the team at Authentic Hardwood makes as our professionals transform your home with elegant and durable hardwood flooring that will last for many years.

We proudly serve homeowners in: Marietta, Smyrna, Vinings, Chamblee, Decatur, Tucker, Cumming, Alpharetta, Atlanta, Dunwoody, Roswell, Sandy Springs, Buford, Duluth, Lilburn, Norcross, Suwanee and surrounding areas. 

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Team

We Are A Team Of Professionals Who Are Dedicated To Our Craft

When you’re looking for the absolute best in custom hardwood flooring, Authentic Hardwood Flooring is your number one choice. With over 30 years’ experience in honing their craft, you can be sure that when you hire us for a job, we’ll deliver nothing short of exceptional quality and attention to detail. 

Dependability is a cornerstone of our business, so regardless of the size or complexity of your project, you can trust us to provide reliable service. Our hardwood flooring professionals have received comprehensive training and many of them have been with us for over a decade. This experience gives them the confidence and skill to tackle your custom project with finesse and precision. Looking for beautiful results? Look no further than Authentic Hardwood Flooring!

About Us

WHO WE ARE

Our Passion

Our Passion For Flooring Is Reflected In Our Results

You deserve a home you can be proud of, and the flooring is an integral part of that. Our passion for creating beautiful floors stands out in everything we do; from professional installations to complete customer satisfaction.

With our wide selection of styles, colors, and finishes, you have the power to create a unique space showcasing your individual style. Creating exquisite floors is what we do best, so you can rest assured that when it comes to exceptional quality, highly professional service, and meticulous attention to detail, no one can compare with our results.

Owner and Founder

Michael Keroack

Michael Keroack, the founder and owner of Authentic Hardwood Flooring, has always had a passion for hardwood flooring. He first began his career in hardwood flooring installation in Hartford, CT back in 1986 at just 18 years old.

After nearly a decade of honing his craft, Michael moved to Atlanta where he continued to gain experience within the industry until he eventually opened Authentic Hardwood Flooring in 1999. Although Michael’s work keeps him busy, he and his wife Peggy also find time to travel and attend their favorite sporting events together, eagerly cheering on the Dallas Cowboys and the Boston Red Sox.

When they aren’t on the road, Michael can be found spending quality time with family – joining his brother once a year for an annual snowmobiling trip to northern Maine and Quebec Canada.

For many years, the two have braved the cold to travel to “lumber land,” and Michael plans to keep this tradition alive for as long as possible.

General Sales Manager

Buddy Wofford

Buddy started with AHF in 2020.  His duties include day-to-day office operations, marketing initiatives, advertising, sales training, and administrative duties.  Buddy also works directly with AHF’s customers, setting appointments, estimating, sales, and follow-up.  Buddy has been in the home services industry since 2006 and very much enjoys working with customers to help them improve their homes and the smiles that go with it.  Buddy enjoys spending time with family and friends.  His hobbies include traveling, shooting pool, going to the movies, and spending quality time with his partner.

Operations Manager

Michael Blocker

Michael started installing and refinishing floors for Authentic Hardwood Flooring in 2004, then was promoted to Direction of Operations in 2015. Michael manages day-to-day production and job scheduling for up to 8 crews at any given time.  He is also responsible for job costing and all material orders, including all hardwood flooring, LVP, engineered flooring, and supplies.  Michael works with all of AHF’s remodelers and designers, which includes trade walks, estimating, and relationship building.  Michael is the father of 3 –  daughters Makayla, Alaura, and son Jakob.  He enjoys spending time fishing, swimming, and camping with his children.

Special Thanks

Michael owes many thanks to his mentors and supporters as he continues to expand Authentic Hardwood Flooring. Over the years, Bruce Daigle, Hal McNeely, Michael Tedder, Charles and Kris Whited, Dan Zimmerman, Jeff and Bill Rutledge have provided invaluable guidance to help him get his business off the ground.

He is also incredibly fortunate to have Clark Harris in his corner, who has continuously enabled further success for the company through his expertise. You can rest assured that when you walk into business with Michael at Authentic Hardwood Flooring, you receive a first-class experience with a network of dedicated professionals. Thank you to all those listed here for their incredible support!

Testimonials

What Our Clients Say

The satisfaction of our clients is the most important thing for us. We strive to exceed expectations

Testimonials

What Our Clients Say

The satisfaction of our clients is the most important thing for us. We strive to exceed expectations

Services

Explore Our Services

Floor Installation in Atlanta

Our techs are experienced in installing all types of hardwood flooring – from traditional solid wood to engineered hardwood and luxury vinyl plank.

Buff & Re-Fresh

We can bring your floors back to life with our Buff and Re-Fresh Service so that your floors stay looking like the day they were installed.

Hardwood Floor Re-Finishing

If you want to restore the shine and luster of your existing wood floors, we offer refinishing services to bring back the beauty of your flooring.

Locations

Proudly Serving Home Owners In The Following Atlanta Metro Areas

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